The Story
eBay commissioned us to design, supply and install a branded event environment in Berlin, positioned at one of the city’s most recognisable locations, near the Brandenburg Gate.
The space needed to support multiple exhibitors, a reception area, catering facilities and a live streaming booth for an online sales event, while creating an engaging experience for both visitors onsite and audiences watching around the world.
With sustainability as a key priority, the design needed to deliver a high-impact brand experience while ensuring every element could be reused, recycled or repurposed after the event
The Challenge
Creating an event environment in a busy public location presented several logistical challenges. The site had restricted access, limited installation windows, high visitor numbers and tight space constraints.
The design also needed to be fully sustainable, avoid any impact on the existing venue, and be installed and removed within extremely short timeframes.
With a fast turnaround from concept to delivery, every element needed careful planning to ensure the event could be delivered safely, efficiently and without disruption.
The Solution
We designed a modular event environment that combined flexibility, sustainability and strong brand presence. Working within eBay’s existing brand guidelines, we developed the spatial layout, graphics, signage and visual elements to create a cohesive visitor experience.
The structure was designed so all components could be reused or recycled, avoiding unnecessary waste and allowing elements to have a future life beyond the event.
Through detailed logistics planning and careful coordination, we managed the installation and removal process, completing the build within two hours and the derig in under an hour. On-site support was provided throughout the event to ensure everything ran smoothly.
The Outcome
The event was successfully delivered, creating a memorable branded experience for visitors while enabling global audiences to engage through the live stream.
The client was extremely happy with the outcome, particularly the sustainable approach. No installation waste was sent to landfill, with several elements reused by eBay for future events and office spaces.
Impact
A high-profile event experience delivered in a challenging public environment, proving that sustainable design can still create a strong brand presence.
By combining thoughtful planning, reusable materials and efficient delivery, we created an event space that left no lasting impact on the venue while extending the life of the materials beyond the event itself.
