The Story
The Digital Business Festival was a large-scale event in London bringing together exhibitors, speakers, businesses and visitors through a mix of presentations, workshops, networking areas and hospitality spaces.
We were brought in to develop the event strategy and spatial design, creating an environment that encouraged exploration while ensuring visitors could move comfortably between different experiences.
Our role was to transform a complex venue into a clear and engaging event space, planning everything from stage locations and exhibitor areas to catering, furniture, power requirements and visitor flow.
The Challenge
The venue consisted of multiple interconnected spaces of different sizes, requiring careful planning to create distinct areas while maintaining a consistent visitor experience.
The event needed to accommodate multiple stages, workshops, exhibitors, catering areas and networking spaces while supporting more than 1,000 attendees.
With many suppliers and stakeholders involved, the design needed to consider accessibility, capacity, health and safety requirements, fire regulations and installation logistics, ensuring every element could work together effectively.
The Solution
Working closely with the client, project managers, venue team and suppliers, we developed a detailed spatial strategy that balanced visitor experience with operational requirements.
We created accurate site plans, layouts and visualisations covering exhibitor placement, stage positioning, catering areas, furniture, power distribution and visitor movement. Detailed risk assessments were produced to support safe event delivery and ensure compliance with venue requirements.
By creating a clear shared plan for all teams involved, we helped streamline communication, decision-making and installation planning.
The Outcome
The completed plans provided the client, suppliers and venue team with a reliable framework for delivering the event successfully.
The visualisations helped stakeholders understand the final environment before installation, supporting faster design decisions and smoother coordination between teams.
The event was delivered safely and effectively, creating a well-organised space where visitors could explore, learn and connect.
Impact
A complex event environment transformed into a clear, accessible and engaging experience for over 1,000 attendees.
Through thoughtful spatial planning, we helped create a space that balanced operational requirements with visitor experience, ensuring people could move freely, engage with content and enjoy the event comfortably.
